Creepy or Cool? Retargeting for Real Estate
Imagine you go shop for a new car. You wander the dealer’s lot and a certain red convertible catches your...
Best Practices
Social Media Success: Make It Simple but Systemized
Judi Crockett is proud to admit that she’s addicted to Facebook. While she used to feel embarrassed about her self-professed...
Four Content Strategies to Boost Your Social Rankings
We all know that social media is a great way to communicate with potential clients. A recent study shows that...
Share This, Not That: How to Post Successfully on Social Media
You’ve been hearing it for a while now: you should be on social media. You should be marketing yourself on social media....
Full-Service Is Still the Best Way to Go
In August, I had the opportunity to talk to hundreds of brokers about their operations, their agents, their markets and...
Ask the Expert: How Can Homeowners Prepare for Winter?
Today's “Ask the Expert” column features Charles Furlough, Vice President of Field Operations with Pillar To Post Home Inspectors. Q:...
Spotlight: Making Life Easier—and Business Better—for Agents
As director of career development for one of the largest real estate firms in the Northeast, Gail Sweetman has a...
3 Lead-Nurturing Tips That Every Agent Needs
There are three simple things that real estate agents know they need to do to nurture leads, but don't always...
Speakers Announced for RISMedia’s 2015 Power Broker Forum
Attendees at this year’s Annual NAR Conference and Expo will have a special opportunity to hear several of the nation’s...
Mobile Marketing: Best Practices for Texting
Often times, real estate agents and brokers have a hard time seeing how text message communication can be used effectively...
How to Build a ‘B-Roll Bank’ for Effortless Content
The idea of scripting, lighting and performing for a camera every day is enough to keep even the most ambitious professional on the sidelines. The secret is staying consistent without burning out isn’t working harder on your production—it’s working smarter with B-roll. Read more.
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