Not All Leads Are Equal – Calculating Lead Sources to Projected Revenue
Realtor.com® Webinar: The Latest Solutions for Lead Generation You can get leads from multiple sources, and this allows choices. You...
Best Practices
Trulia’s Evolution from Business School Idea to the Real Estate Industry’s Technology Partner
From what began as a traditional offline business, real estate began moving online in the late 1990s and has increasingly...
Too Few Real Estate Agents Understand Their E&O Policies
Errors and omissions insurance coverage is a product that companies across an array of industries carry, as these policies can...
The Changing Dynamics of Real Estate Investment
In today’s recovering residential real estate market, investors have played an important role, accounting for more than 20 percent of...
People Who Need People: Customer Service Insights
When I meet someone for the first time and am asked what I do for a living it’s always a...
Listing Portals: What’s the Real End Game?
The ongoing contention regarding the ultimate motives of the major online listing portals recently came to a head during a...
Eight Secrets Every Real Estate Agent Needs to Know for a Successful 2014
Real estate sales tend to slow down around the holidays, but if your goal is to increase your brokerage’s profitability...
Empowering Your Workforce: Bringing Your Company Together through Thought Leadership
Thought leadership is often viewed by marketers as a platform that is focused externally. But while thought leadership is an...
Is Guilt Causing Call Reluctance?
Busy agents collect the names and contact information for hundreds of past and prospective customers over the years. When we...
Electronic Signature: The Evolution of the Agreement Process
What is a contract? In real estate, it is a large pile of documents that require multiple signatures from multiple...
Renovation Myths (and Realities) Sellers Must Understand
Helping to get your seller clients’ homes in their best condition before listing is an obvious and crucial aspect of your value prop, but it’s not always easy to figure out what to do. Read more.
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