Listing Portals: What’s the Real End Game?
The ongoing contention regarding the ultimate motives of the major online listing portals recently came to a head during a...
Best Practices
Eight Secrets Every Real Estate Agent Needs to Know for a Successful 2014
Real estate sales tend to slow down around the holidays, but if your goal is to increase your brokerage’s profitability...
Empowering Your Workforce: Bringing Your Company Together through Thought Leadership
Thought leadership is often viewed by marketers as a platform that is focused externally. But while thought leadership is an...
Is Guilt Causing Call Reluctance?
Busy agents collect the names and contact information for hundreds of past and prospective customers over the years. When we...
Electronic Signature: The Evolution of the Agreement Process
What is a contract? In real estate, it is a large pile of documents that require multiple signatures from multiple...
Become a #twitterexpert: 5 Ways to Master Networking on Twitter
Last time out we examined the power that Twitter could have on growing your business and client base, as emphasized...
Is Guilt Causing Call Reluctance?
Busy agents collect the names and contact information for hundreds of past and prospective customers over the years. When we...
Better Homes and Gardens Real Estate’s Next Beta Broker Hangout: Strategies for Effective Real Estate Videos
As part of its ongoing Beta Brokerage project, Better Homes and Gardens Real Estate invites you to join its next...
Ask the Expert: Why Should Agents Connect with Clients for Life?
Today's “Ask the Expert” column features Leila Chapman, the Vice President of Real Estate Sales for American Home Shield. Q:...
Are You Ignoring the Needs of a Majority of Today’s Homebuyers?
A national survey finds that a majority of homebuyers want to include brand-new homes in their search. At the same...
Condo or House? Helping Clients Decide Which Makes More Sense
With home prices still elevated in much of the country, condos have become more realistic for buyers determined to exit the rental train. Read more.
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