Ask the Expert: How Can I Stay in Front of Clients in the New Year?
Today's Ask the Expert column features John Bunker, marketing director of RealEstateCalendars.com. Q: As the new year approaches, what are...
Brokers
PACE Programs Offer Benefits, Dangers
Property Assessed Clean Energy (PACE) programs provide financing for energy-related home improvement projects such as solar panels or energy-efficient windows....
In the Age of the Selfie, Why the ‘You First’ Approach Stands Out
By Leah Wolfe-Kraemer, Realty ONE Group What Exactly Is the "You First" Approach? Completely agent-centric, a "You First" approach lets...
Win Digital Marketing for Real Estate with Ads, Not Just SEO
Winning the search engine optimization (SEO) game is growing ever more challenging for real estate professionals. You could pay for...
2017: The Year of Women and Minorities
The housing ecosystem is evolving, and we're witnessing circumstances to be more favorable for underrepresented groups than previously. Will 2017...
Attracting Talent with Collaboration and Office Culture
In the following interview, Michael D. Lunden, owner/managing broker of Sellstate Realty Pros in Greenwood Village, Colo., discusses attracting talent...
Consistency Remains Key on Social Media
In the following interview, Jolie Powell, broker/owner of Jolie Powell Realty in Port Jefferson, N.Y.., discusses the power of social...
Gain Leads Out of the Gate…and Get to Them in Record Time!
Generating quality leads is fundamental to your business, but in today's instant gratification society, success isn't just about getting good...
Chris Trapani: Focused on Experience
When Chris Trapani, founder and CEO of Sereno Group Real Estate, graduated from Cal Poly San Luis Obispo in 1990,...
Flexibility and Innovation Key to Staying Ahead
In the following interview, Mary Lee Blaylock, president and CEO of Berkshire Hathaway HomeServices California Properties in San Diego, Calif.,...
What Recent Pre-Marketing Studies Say About Pricing, Policy and Privacy
How can the industry (and you) use data to steer policy and clients in a direction that best serves everyone—whether that is toward “seller choice” or “transparency,” or perhaps both? Read more.
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