Elsa Nelson: Local Icon, Global Presence
It was 28 years ago that noted real estate veteran Elsa Nelson made the decision to assemble the best team...
Brokers
Half Empty or Half Full? Selling into the RMC Market
It’s not news among brokerage-based relocation directors that Relocation Management Companies (RMCs) have become the dominant aggregators of corporate real...
Skill and Discipline Key to Winning the Online Lead Game
In the following interview, Keith Dunham of HomeCity Real Estate in Austin, Texas, discusses recruiting, retention, capturing online leads and...
New Recruiting and Retention Tool for Brokers
What would you do if a thousand people asked you for the same thing? That’s what happened to us here...
5 Focus Areas of Successful Brokers
When smart, dynamic leaders get together and talk through challenges and opportunities they encounter, patterns emerge. Even with different personalities,...
Help Your Agents Master the Buyer Counseling Session
Many of today’s brokers are proactively shifting their marketing strategies. Instead of mentoring agents to focus on closing the highest...
Looking Ahead to Build Future Success
To find success in real estate, you can't merely focus on the present. In the following interview, Bruce R. Tucker...
Marketing Essentials to Build Your Business
For the last 15-plus years I have been working with real estate agents and brokers across North America to create...
NAR Power Broker Roundtable: Investing in Agents – Training and Coaching Strategies
When running a real estate company, it's not enough to invest in the best technology or marketing options out there;...
Innovate with Purpose: CENTURY 21® Strategically Positioned for Change, Innovation and Growth
Five years ago, Century 21 Real Estate launched its SMARTER. BOLDER. FASTER.® brand campaign, focused on updating the industry’s perception...
Five Terms Buyers Must Discuss With You Before Signing
“Once a client finds a house they really want, decisions start moving quickly,” says one real estate broker. “It is much easier to understand the fee, the services and the expectations before they are ready to make an offer.” Read more.
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