Rethinking Relocations: First-Time Buyers
Many employers aren't using their relocation programs for full strategic benefit. Here's a simple way to help your clients find...
Lead Story
10 Tips to Convert More Leads: Build Rapport With ‘Know, Like and Trust’ Process
"Know, like and trust" is a three-step process that agents need to master in order to convert more of their...
The Search Is On: It’s Prime Time for Amazon’s Second Headquarters
Last month, Amazon launched a national sweepstakes tied to an announcement that it would be investing in a second headquarters...
Marketing Matters: Don’t Back Down on Lead Generation During the Off-Season
In my hometown of Chicago, October is a time of transition, when the days get shorter and the nights get...
Know Your Model, Work It Well
Editor's Note: This was originally published on RISMedia's blog, Housecall. See what else is cookin' now at blog.rismedia.com: Brighter, Faster—but...
Stop Chasing Unicorns
How HomeSmart Is Positioning Itself to Be the Ideal Brokerage That's Real Editor's Note: The following article is the cover...
Getting off the Merry-Go-Round
Chasing down a new client is 12 times more expensive than keeping and developing an existing client—and that's conservative. Yet...
Obtaining Financial Freedom Through Real Estate
Linda McKissack and her husband were $600,000 in debt when they made a real estate decision that turned their lives...
Millennials Are Redefining Home-Buying Standards—and Gen Z Is Next
The home-buying approach varies from generation to generation—and in order to overcome down payment hurdles, millennial buyers are transforming the...
Brace for Impact: A Look at Real Estate After Hurricanes Harvey and Irma
While the latest hurricane in a string of immensely powerful storms—Maria—has left Puerto Rico in a state of chaos and...
Five First-Time Homebuyer Budget Traps Newlyweds Should Avoid
“A two-week low can make buyers feel like their budget has improved, even when the monthly savings are small,” says one real estate professional. “Newlyweds should calculate that difference before increasing their price range. Higher property taxes, insurance and maintenance can quickly outweigh those savings.” Read more.
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