Marketing

Over the last 40 years, I've worked with real estate agents to help them reap the rewards this industry can...

The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not...

Natural gas. In recent years, when hearing this single, seemingly minor detail for a property's utility hook-up, buyers typically conveyed...

Leveraging opportunities is paramount to succeeding in real estate sales. Having a strategy prior to every call or appointment is...

Top-level domains, including NAR's new .realestate, build credibility among real estate professionals For real estate professionals finding leads online, two...

The grip on inventory is loosening, with fresh listings sprouting up and the severity of the shortage starting to unwind,...

From changing models and new ventures to contenders in the local marketplace, competition is everywhere in real estate. Whether you're...

The U.S. currently has a student debt load of over $1.4 trillion, which accounts for 10 percent of all outstanding...

Forbes Magazine reports that in 2016, the National Association of REALTORS® (NAR) found that for sale by owner (FSBO) sales...

In the following interview, Eric Pearson, CEO and founder of Pearson Smith Realty in Ashburn, Va., discusses agent development, online...