Marketing: It’s Not Just Advertising
We talk a lot about marketing in the real estate industry, but what exactly is it? Isn't marketing just advertising...
Marketing
Existing-Home Sales Slightly Stir in September
Existing-home sales slightly stirred in September, posting higher than in August but lower than one year prior, the National Association...
Are the Right People Seeing Your Real Estate Ads?
Digital advertising is an important part of your marketing plan, so how can you get the best return on your...
Converting Leads Into Clients
Buyside helps Berkshire Hathaway HomeServices' agents attract and convert seller leads While most top producing real estate professionals understand that...
Don’t Leave the Buyer Side on the Table
Control the listing, control the market. This concept is an industry fundamental. While this remains true, why discount the opportunity...
The Most (and Least) Valuable States in America
Editor's Note: This was originally published on RISMedia's blog, Housecall. See what else is cookin' now at blog.rismedia.com: San Francisco:...
Appraisal Disappointing? Steps to Take
Appraisal disappointing? You have options, according to the Appraisal Institute. "Homebuyers and sellers should first understand what an appraisal is...
Tips From Industry Professionals on Surviving Real Estate During Hurricane Season
Editor's Note: This was originally published on RISMedia's blog, Housecall. See what else is cookin' now at blog.rismedia.com: Buying a...
Housing Starts Tumble in September
Home-building activity tumbled in September, with housing starts down 4.7 percent to a rate of 1,127,000, according to the latest...
5 Steps to Finding Your Best Mortgage Lender
(TNS)—You're buying a home and you need a mortgage. How do you choose the right lender—one that will offer not...
What Recent Pre-Marketing Studies Say About Pricing, Policy and Privacy
How can the industry (and you) use data to steer policy and clients in a direction that best serves everyone—whether that is toward “seller choice” or “transparency,” or perhaps both? Read more.
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