Marketing

Homeowner perceptions of value were off in September, 1.14 percent higher than those of appraisers, according to the latest Quicken...

Leading Power Brokers will share their strategies for more effectively engaging consumers during RISMedia's annual Power Broker Forum, "New Strategies...

Confidence in housing again met an all-time high in September in the Fannie Mae Home Purchase Sentiment Index® (HPSI), propelled...

Editor's Note: This was originally published on RISMedia's blog, Housecall. See what else is cookin' now at blog.rismedia.com: Great Spaces:...

Culturally unsheltered and experience-happy, hipsters have massed in markets that meet their preference for "unconventional." These hubs typically have an...

Programmatic advertising campaigns can address a fundamental shift in how people consume content and when they might do so. With...

Affordability is a complex web. Home prices, incomes and mortgage rates all factor in. Land use limitations also play a...

In the following interview, Kelly Norris, executive vice president and general manager of Heritage Sotheby's International Realty in Napa, Calif.,...

It isn't all about phone calls anymore—and we promise: knocking on strangers' doors isn't the status quo, either. Your clients...

Not to be overshadowed by the recent focus on millennial and boomer homebuyers, Generation Xers are making something of a...