Marketing

I don’t know about you, but vanity doesn’t have a very good connotation to me. Here are some synonyms I...

1. Price competition One of the most difficult listing challenges is competing against a lower fee. Businesses are free to compete...

Last week, we covered the importance of “triggers and tickles” and promised further search enlightenment through “cat-lady” insights. Before I...

If you think LinkedIn is just a resume board, it’s time to change that misconception. Successful real estate agents are...

A growing number of ultra-high net worth (UHNW) individuals view homes as 'opportunity gateways', driving buying decisions that are based...

In today’s tech-savvy society, having an online presence is vital to business success. But trying to create an effective social...

With more than five million homes sold annually in the United States, purchasing a home remains at the center of...

Recently, on a run through my brother's neighborhood in Brooklyn, I came across something that really jumped out at me....

Continuing its groundbreaking industry research on the home-buying expectations of “Generation Z”—the current cohort of 21 million U.S. teens born...

Consumer attitudes toward the home selling environment stumbled last month despite positive home price change expectations, according to results from...