Buffini & Company

The more than $2.2 trillion in collective 2021 sales volume reported by the Top 1,000 respondents to RISMedia’s 34th Annual Power Broker Survey is truly historic. Yet it doesn’t tell the complete tale of last year’s residential real estate market. The missing piece? Compass. While recent industry media coverage has declared Compass “the largest brokerage…

While there are numerous factors that go into leading a successful real estate team, one that you absolutely must utilize is a value proposition. Identifying your value proposition and putting it into action will make your business stand out and keep your agents happy, productive and loyal. It’s an essential component in taking your team…

The path to success doesn’t have to be lonely. Whether you’ve hit a plateau or are struggling to stay afloat, an accountability partner can help you reach your full potential. This person can coach you on how to stay driven and focused—motivating you yet keeping you accountable at the same time. The advantages of having…

In the competitive world of real estate, your client interactions shouldn’t end when you close a sale. To really grow your business and sustain success, you need to maintain consistent contact with clients even after you hand them the keys. Think of your closed transactions as the beginning of lifelong relationships—relationships that will keep your…

Real estate teams are not only changing the face of the real estate landscape, they are defining the future careers of hundreds of thousands of real estate professionals. Findings from a recent National Association of REALTORS® Team Survey noted that 26% of its members belong to a real estate team, and 30% are considering joining…

Designed to help real estate professionals build successful businesses, Master Class 2022 kicks off in Anaheim, CA on January 24-25. Attendees will get an incredible opportunity to connect with the best, exchange ideas and, ultimately, grow their business. “This will give professionals a chance to engage in the most innovative and comprehensive content in the…

Using a customer relationship management system (CRM) is one of the best ways to succeed as a real estate professional. A good CRM will help you stay organized, track lead generation and ultimately, make more money. Here are three ways a real estate CRM can make running a profitable business easy: No More Guesswork. As…

Having a well-written business plan is one of the best ways to start the year strong. Careful planning allows you to stay focused and organized, keeping you on the path to achieving your goals. In fact, you’re 76% more likely to reach your goals when you write them down. Get started on crafting the perfect…

With 2022 almost here, now’s a great time to start formulating goals for the new year. As you determine what you’d like to accomplish, there’s one goal that should be at the top of your list: real estate training. Whether you’re a new agent or starting over in a new area, real estate training will…

Building a real estate team is becoming an increasingly popular career move. After all, it’s the best way to take your business to the next level. A team allows you to hit goals that would be difficult to achieve on your own. While the benefits are substantial, there are two important questions to ask yourself…

These days, it seems like there are many ways to run a real estate marketing strategy—but only a few will set you apart from the crowd. A strong real estate marketing plan should be grounded in the fundamentals. Rather than relying on the flashiest new technology to generate leads, agents who want to ensure their…