Pocket Listings: Do the Risks Outweigh the Benefits?
A pocket listing is one which is held by the listing agent, and not advertised through public channels such as...
Marketing
Do Your Agents Show ‘Accountability’ on Listing Presentations?
There may be tools you already own that can help you close the gap on reassuring sellers about your marketing...
10 Reasons Why Real Estate Professionals Should Be on Google+
Google+ continues to establish itself as one of the top social media platforms, especially in the world of real estate....
May Pending Home Sales Highest in Six Years – Buyers Want to Buy before Rates Go Up – 7 Tips How You Can Help Them
Pending home sales rose in May to the highest level since late 2006, implying a possible spark as mortgage interest...
Ask the Experts: What Do Buyers Want from New Construction?
In the following Q & A, Dennis Walsh, CEO of Dennis Walsh & Associates, answers an important question about new-construction...
Rising Home Prices, Increasing Equity Spark Move-up Sales
This week’s breaking news regarding the significant jump in April home prices - posting record monthly growth and the fastest...
6 Unique Wants of Younger Buyers
We already know that today's breed of buyers is unlike the generation that came before. Tech savvy and always on...
Help Discouraged Buyers Stay on Track
Inventory continues to shrink in dozens of metro markets all around the country, creating a headache for buyers who are...
Win Listings with a Free Listing Presentation
Show sellers all your online AND mobile marketing, including how you reach buyers on major sites like realtor.com®, MSN® and...
Beyond ‘White Label’: Real Estate Firms Use New Imprev Marketing Platform to Build Specialized Marketing Centers
Three innovative real estate firms—San Francisco’s Paragon Real Estate Group, ONE Sarasota Realty Group of Florida and four franchise offices...
3 Ways to Boost Engagement With Selfie-Style Content
In the age of TikTok, hyper-polished, overly-produced videos are a thing of the past. Today’s most effective social media content is simple, scrappy and all you need is your phone. Read more.
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