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Marketing
Update, Create, Share: Easy Content Marketing for Real Estate
Content marketing is a marketing technique that uses relevant and valuable unique content to attract potential customers. By creating and...
From Lead Capture to Client – Optimizing Your Open House
As open houses continue to play an integral role in the home-buying process, real estate professionals are doing themselves—and prospective...
No Trust or Rapport? No Sale or Referrals.
Have you ever had a sale that didn’t close and you weren’t sure why? Chances are you lost the sale...
March Pending Home Sales Improve 1.5%
Pending home sales increased in March and remain above year-ago levels, but contract activity in recent months shows only modest...
Market-wide REALTOR® Rating System Launches in Chicago Suburbs
Regional Spotlight—The Mainstreet Organization of REALTORS® (MORe) recently announced a new program that will provide consumers in the Chicago suburbs...
Monday Morning Mobile: Understanding Mobile Behavior to Win Local
By now I think we can all agree on the following: The sheer size of the mobile demographic makes it...
Defining Your Marketing Niche in Three Simple Steps
Focusing your energy and attention on a particular real estate niche hasn’t always been an attractive idea. In fact, there...
Realtor.com® First to Add School Search in Significant Update to Mobile App
Realtor.com®, a leader in online real estate operated by Move, Inc., has announced a substantial update to its realtor.com® mobile...
House Prices Continue Their Ascent
Nationally, house prices continued to rise in February, contributing to the overall recovery in U.S. house prices. According to the...
3 Ways to Boost Engagement With Selfie-Style Content
In the age of TikTok, hyper-polished, overly-produced videos are a thing of the past. Today’s most effective social media content is simple, scrappy and all you need is your phone. Read more.
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