How to Talk to Your Sellers about a Price Adjustment
When you met with your sellers during the listing appointment, you agreed on a listing price for the home, feeling...
Teams
A Collaborative Approach to Continued Growth: ERA Key Realty Services
ERA Key Realty Services is a family company—“and proud of it,” says company president Bruce Taylor. “And by family company,...
The ABCs of Lead Management
Most agents tell me that their most urgent business concern is the need for more leads. With all the incredible...
Top 5 Tips to Successful Franchising
Real estate franchising is everywhere. Brokers are faced with a lot of choices, models, and value propositions, which often leads...
How to Succeed in the New Era of Real Estate
Today’s consumers are a different breed from the consumers of the past. Potential buyers and sellers are savvier, know more...
7 Deadly Sins: Social Media Mistakes Agents Make
Social media is a powerful tool for real estate professionals in many ways. It allows you to find and engage...
Tips for Superior Summer Home Staging
Gearing up for a busy summer selling season? You may want to take another look at your staging process. Staged...
Ask the Expert: How Can I Market to Retirees Settling Abroad?
This “Ask the Expert” column features Cindy Fauth, a Global Marketing Manager with National Association of REALTORS®. Q: As retirees...
How to Use Social Media the RIGHT Way – Part 2
People’s attention is shifting and shifting fast. People no longer take the time to look at billboards or direct mail....
How You Can Increase Your Press Coverage
They say there’s no such thing as bad publicity, and while that probably doesn’t apply to real estate, there’s no...
5 Key Reasons FSBOs Regret Not Using a Real Estate Agent
Some homeowners think selling their properties with no agent will save gobs of money on commissions. Almost always they come to regret it, settling on a price that could have been better, not to mention spending way more time on the process than they envisioned Read more.
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