Exploring the Shift Toward In-House Marketing Teams
More national real estate franchises are beginning to take marketing measures into their own hands rather than using agencies for hire on a contract basis. Read more.
The marriage of powerful professional relationships and cutting-edge technology. That is the union that Alissa Harper has officiated for Inside Real Estate, parsing together incredible forces of a sleek marketing program with adaptable, productive partnerships to vastly raise her company’s profile and footprint in the industry. Forging close relationships with some of the biggest names in real estate, Harper worked hand-in-hand with these companies to understand complex challenges and unveil the kind of personalized solutions that top-producing teams and brokerages demanded. Described as an incredibly sharp, intuitive leader with CEO qualities, Harper knows it is her consummate duty to anticipate and meet the rapidly evolving needs of the industry—present and future.
“I’ve seen first hand how rapidly our industry is changing,” Harper says. “Our ability to adapt and embrace that change is what dictates our success in the long run. Now more than ever, our industry has an opportunity to lean into the changing needs of our consumers—and deliver.”
More national real estate franchises are beginning to take marketing measures into their own hands rather than using agencies for hire on a contract basis. Read more.
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