Ashley Bowers sought to expand HomeSmart across all its divisions during 2022. Successes of note include the acquisition of the Champions Real Estate Group, which brought 1,800 additional agents to HomeSmart in Houston. The brand likewise integrated 22 new franchise locations across the country and launched an Agent Equity Program, granting HomeSmart agents restricted stock units for every licensed real estate agent they refer to the brand.
“I’m proud to lead with authenticity and spearhead HomeSmart’s collaborative and supportive culture,” she says. “My focus is on developing new service offerings and processes that aid in our agents’ and franchise owners’ growth, putting feedback into action to provide all levels of our brokerage with the resources they need to empower their success, drive profits and fuel growth. Under my leadership, each department within the brokerage operates in sync to meet growth, retention and systematic goals, and that’s what’s most rewarding.”
Brokers and agents have always held the role of trusted advisors and experts, and this is even truer now. These realities are underscoring just how important better lead strategies are, so that teams can increase their lead flows over time, whether the market is up or down. Read More
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