In 2025, Austin Blonde spearheaded a bold reinvention of Oakley Signs, transforming the 53-year-old manufacturing company into a strategic brand and fulfillment partner for the nation’s leading brokerages. Under his leadership as president and CEO, Oakley surged forward during a shifting market, launching an in-house creative studio that reframed signage as a high-impact recruitment and branding asset rather than a simple operational expense. Blonde’s strategic vision led exclusive partnerships with top national brands, providing them with fully managed programs, branded storefronts and regional inventory management.
Innovation was a hallmark of Blonde’s 2025 agenda, notably with the introduction of MagSmart™, a magnetic signage system allowing agents to swap branding instantly, and QR-enhanced solutions that bridge offline yard signs with digital lead capture. Beyond operational growth, Blonde utilized his platform as one of the few openly LGBTQ+ executives in the vendor space to advocate for inclusive leadership and mentorship.
“I get the most fulfillment from watching others succeed,” Blonde shares. “That’s what drives me every day: building something bigger than myself, and doing it alongside people I believe in.” His efforts have set a new standard for what brokerages expect from industry partners.
Four industry leaders recently came together to discuss what it will take to succeed in the year ahead. The good news is, you don't have to look very far to get started. Read more.
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