Austin Guy is CEO and co-founder of Homebloq, which is developing best-in-class technology to help brokers better work with clients. Unlike other technologies that disintermediate the broker from the home-buying process, Homebloq’s platform focuses on educating consumers and helping brokers and buyers collaborate. “We are focused on closing the engagement gap that exists between brokers and their clients,” Guy says.
Homebloq combines lead-generating tools with an MLS-powered, mobile-first collaborative search tool to help brokers connect with and convert leads. It uses listing and agent data from other sources to attract buyers with a branded, one-agent-only way to look at homes. Since Homebloq focuses on independent brokerages, it can often use more creative outreach strategies and introduce new technologies faster than national franchises.