The real estate industry runs on data, and no one knows this better than Charles Williams. His company analyzes data to provide neighborhood-level consumer behaviors and trends that allow agents to generate leads and compete for listings using concrete, comprehensible reports. In 2021, Williams, as CEO and founder, led the expansion of Buyside’s services into the mortgage side, empowering lenders to help their clients leverage equity and navigate the application process. This new service can even help people discover what possibilities their home’s value can unlock, driving referrals and retention in the process.
Manifesting this expansion of the company’s strategies and goals was a highlight of 2021, Williams says, as he “recognized the need to help educate homeowners and in turn help our clients and their other businesses who hover around the transaction.” This growth, built on a foundation of billions of consumer behavior signals and machine learning, allowed Williams to change the game around real estate data.