Christina Panos

Marking over two decades of leadership at Corcoran, Christina Panos continues to redefine real estate marketing by prioritizing emotional resonance and cultural relevance. In 2025, Panos spearheaded the latest evolution of the acclaimed “Be Home” campaign, featuring photography by Emily Hlavac Green. By showcasing real families and intimate storytelling rather than traditional property-focused imagery, she successfully doubled down on Corcoran’s consumer-first philosophy. This strategic pivot highlights her unique ability to blend high-concept editorial aesthetics with the intimate realities of homeownership, further positioning Corcoran as a premier global lifestyle brand.

Beyond creative direction, Panos played a pivotal role in the brand’s massive global expansion, overseeing marketing across an affiliate network that now spans 10 countries. Reflecting on her 21-year tenure, Panos notes, “Witnessing the growth and creativity of my colleagues has been a highlight of my career. My partnership with our CEO, Pam Liebman, has been a constant source of inspiration and drive.”

Working alongside a dedicated team, Panos remains a visionary force, ensuring Corcoran’s “Live Who You Are” ethos resonates across nearly 50 markets and continues to set the industry standard for brand storytelling.