From his VP position, David Corns led Opendoor’s 2022 “Be Open” campaign, designed to appeal to people making a move and show Opendoor as a stress-free facilitator. Corns is a proponent of creative advertising and demonstrated that commitment during the “Be Open” campaign. For instance, he made the company’s first major investments in TV advertising, both network and national, during the campaign.
“Creativity is a business advantage… for David, the most rewarding part of his career is the meaningful opportunity to address the challenges of the real estate process. Having moved cross-country and cross-continent multiple times, David knows firsthand how headache-inducing the traditional real estate process can be. In an extremely crowded and often old-fashioned category, David is passionate about turning Opendoor into a beloved, iconic brand, and showing customers just how simple, certain and fast Opendoor is.”
The idea of scripting, lighting and performing for a camera every day is enough to keep even the most ambitious professional on the sidelines. The secret is staying consistent without burning out isn’t working harder on your production—it’s working smarter with B-roll. Read more.
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