As an executive team member, regional manager, managing broker and tenured trainer, DeAnn Golden is known for sparking ideas to usher change and innovation. From shifting the company’s communication reach to 1,500 associates, clients and business providers during the pandemic, to proposing advanced communication methods through virtual channels, she forged forward to bring the company and her team success. “We all have choices in terms of how we react to changes in the industry or the world or even our lives,” says Golden.
In 2021, she coordinated the launch of a new CRM and CMA, which garnered an exceptional 62% of agent engagement. Golden also spearheaded an educational series for consumers to help more homeowners and buyers see the silver lining of real estate wealth accumulation. She pivoted, persevered and perfected many enhancements to support the company’s sales force, as well, highlighting their skills and abilities to serve their clients and customers through the pandemic.