Leading the charge to rediscover the company’s strengths, Diane Glass unveiled the Move Confidently anthem that perfectly encapsulated the BHHS Chicago story in 2021. Move Confidently invites the local residential market to “see the real BHHS Chicago” by illuminating the character and soul of the organization and its people as forward-facing, expert, earnest and utterly human. “The BHHS quality seal is known around the world. And now, it illuminates a bold, authentic and utterly human approach to telling our BHHS Chicago story,” says Glass. “We are Berkshire Hathaway HomeServices Chicago, and we Move Confidently.”
Always looking to the future, Glass knows that with Move Confidently, brokers and staff are ready to help clients even as the residential real estate market continues to evolve. To build broker education curriculum focused on access, homeownership diversity and building generational wealth, she also coached the company’s training and communications leaders to establish relationships with the Chicago Housing Authority and Freddie Mac.
Virtual staging is the art of digitally furnishing an empty home to give buyers a better sense of what the space could look like. Read more.