Ginger Wilcox

Ginger Wilcox is redefining modern real estate leadership by merging lifestyle relevance with digital innovation. In 2025, she successfully repositioned the Better Homes and Gardens Real Estate (BHGRE) brand under the tagline “Nobody Knows Homes Better,” driving a 200% surge in brand awareness and a 150% increase in traffic to the company’s digital platforms. This consumer-first shift highlights Wilcox’s vision of leveraging a heritage media brand to create cultural resonance in a crowded market.

A centerpiece of her 2025 leadership was the launch of the Trendmaker℠ Accreditation program. This initiative translates billions of consumer data signals into actionable insights, empowering agents to become “Home Trend Specialists” who understand the psychological and design-driven motivations of today’s buyers. Beyond brand building, Wilcox implemented a new global servicing model for affiliates across five countries and integrated AI-driven training to enhance agent productivity.

“I love seeing people step into new challenges and reach goals they didn’t think were possible,” Wilcox shares. “Whether it’s mentoring or creating programs that make their work more impactful, I’m proud to see our network succeed.”

Wilcox’s forward-thinking approach ensures that BHGRE remains a lifestyle leader grounded in the human connection of home.