In 2022, being adaptable and creative was almost a requirement to get anything done in real estate. Jeffery Goodman, facing the challenging environment of early Covid uncertainty and the need to stand out to consumers, exemplified these trains in 2022.
When Omicron threatened to end Goodman’s popular walking tours of New York City, he refused to allow it, quickly creating unique, analogous virtual versions—with special architectural talks as a bonus. This allowed Goodman to keep in touch with his network while providing a vital service to anyone looking to buy or sell a home, or just interested in the city. And when circumstances improved, he was just as quick to bring people back out onto the street, proving that even the dire threat of a pandemic won’t keep the best professionals down, and fulfilling his commitment of always “celebrating New York, and helping people buy homes in this amazing city.”
Brokers and agents have always held the role of trusted advisors and experts, and this is even truer now. These realities are underscoring just how important better lead strategies are, so that teams can increase their lead flows over time, whether the market is up or down. Read More
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