Jennifer Marchetti serves as chief marketing officer for Realogy Expansion Brands, responsible for overseeing two brands: Better Homes and Gardens® Real Estate and ERA Real Estate. She strives to keep the brands highly differentiated and evolving while sticking to what works.
In 2020, the marketing organizations for Better Homes and Gardens® Real Estate and ERA had their most productive year, even though they had to pivot to virtual operations due to the COVID-19 pandemic. Marchetti oversaw the launch of a new brand identity and positioning for ERA, and worked with BH&G media and Meredith Corp. to extend BHGRE’s ‘Starts With a Home’ campaign into publications such as People.
“Through the work we do in brand marketing at BHGRE and ERA, I feel so fortunate to serve and to contribute to the success of our brand networks,” Marchetti said. “In my ten years in the industry, I have met some of the most accomplished, giving and successful people I could dream to work with. I am so proud to be their brand partner.”