Jennifer Marchetti serves as chief marketing officer for Realogy Expansion Brands, responsible for overseeing two brands: Better Homes and Gardens® Real Estate and ERA Real Estate. She strives to keep the brands highly differentiated and evolving while sticking to what works.
In 2020, the marketing organizations for Better Homes and Gardens® Real Estate and ERA had their most productive year, even though they had to pivot to virtual operations due to the COVID-19 pandemic. Marchetti oversaw the launch of a new brand identity and positioning for ERA, and worked with BH&G media and Meredith Corp. to extend BHGRE’s ‘Starts With a Home’ campaign into publications such as People.
"Real estate is a human business like no other. Real estate professionals do noble work: guiding consumers to a more secure, enriching future through homeownership."
The holiday season is here, and although it can by easy to get swept away in the excitement, it’s important... Read more.