A recognized global branding leader who brings deep experience leading large, complex organizations and maximizing scale while enabling innovation and flexibility, John Peyton became president and chief executive officer of the Realogy Franchise Group (RFG) in April 2017.
In his position, he’s responsible for managing RFG’s portfolio of leading real estate franchise brands, including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, ERA and Sotheby’s International Realty®, which, combined, have more than 15,000 franchised offices and approximately 289,000 brokers and independent sales associates doing business in 117 countries and territories worldwide.
Peyton, who joined RFG as president and chief operating officer in October 2016, previously served for 17 years as a senior executive with Starwood Hotels & Resorts Worldwide Inc.
In January 2018, Peyton’s responsibilities at Realogy were expanded to include oversight of two NRT businesses: the Corcoran® businesses and the company-owned Sotheby’s International Realty® brokerages.
“Changing demographics, emerging technology and new business models will always be there and force the continued real estate evolution,” Peyton explained previously, “yet I am extremely confident in our leadership stance. Our brands are focused on innovation and programming that moves the needle. We have Realogy’s leadership and resources. We have local brokerage operators and affiliated agents with incredible knowledge and entrepreneurial drive.”
Increase your repeat business by mastering the second home and vacation property market. Learn how with the online Resort and Second Home Property Specialist (RSPS) certification course, 20% off through Oct 31. Click here.