As Vice President of Marketing and Operations at ONE Sotheby’s International Realty, Karina Lopez oversees the marketing team that runs the company’s branding and services its more than 800 agents. She also handles company operations, including brand partnerships, implementation of new technology, and works toward achieving the firm’s strategic goals.
Lopez is particularly proud of two changes that ONE Sotheby’s International Realty made this year to help agents improve their performance. “We have implemented two great tools this year,” she explains. “One was a proprietary marketing automation system for our agents that allows them to seamlessly create marketing materials for their listings, and a CRM, which was a strategic alliance with Contactually.”
Lopez studied international affairs and economics at George Washington University in Washington, D.C. She also earned an MBA in international business with a specialization in international marketing from the University of Miami, where she graduated with academic excellence and among the top 5 in her class. After earning her undergraduate degree, Lopez began working with The Related Group, a South Florida real estate developer that has been involved in several prominent projects in Miami. She later worked for the Viceroy Hotel in Miami and Bayview Asset Management. Lopez joined ONE Sotheby’s Realty in 2014, bringing extensive experience with developing luxury brands and a focus on strategic marketing and brand development to contribute to the company’s growth.