Kathleen Wilks

Throughout 2025, Kathleen Wilks redefined the enterprise-wide identity of The Long & Foster Companies, successfully unifying its diverse business lines under the comprehensive “It’s the One” campaign. This strategic initiative positioned the firm as the premier destination for an all-inclusive real estate experience, promoting seamless integration across mortgage, title and insurance services. Under her leadership, the brand underwent a significant physical and digital transformation, including a total signage rollout and the successful transition of the Fonville-Morissey sub-brand into the Long & Foster fold.

Wilks further elevated the company’s prestige by launching a new luxury marketing program in partnership with Forbes Global Properties and elite automotive brands like Bentley and Lamborghini. Beyond external branding, she reinvigorated internal culture by leading the Agent Services Group and relaunching the high-impact Gold Team ReCharge conference.

“I’m inspired by the chance to drive innovation while honoring the legacy of our company,” says Wilks. “I find true fulfillment in knowing that our work helps agents grow their businesses and clients achieve their dreams of homeownership.”

Her forward-thinking communication strategies, including the “Let’s Get Real” sessions, have fostered a culture of transparency and connectivity across the company’s 150-plus offices.