Crusaders

Kim Luckie

ERA American Real Estate

In 2021, Kim Luckie created a three-tiered approach to agent support that allows ERA American Real Estate to provide high-end, specialized marketing and lead programs while minimizing additional staff expense. Luckie also converted a traditional relocation department into a profit-building lead team that focuses on performance and pipeline management.

“I truly believe that the fastest way to succeed is to fail small, fail fast, and fail forward,” Luckie says. “Thomas Edison once said, ‘I have not failed. I’ve just found 10,000 ways that won’t work.’ When I reflect on my accomplishments, I know how many experiments and iterations led to implementing the right programs at the right time. In our industry, brokers are afraid to fail. They’re afraid of losing credibility with their agents, in their communities, and it hurts their ability to pivot. We hedge our bets by taking small chances all the time, and it’s helped us make giant steps forward.”

Kim Luckie
Director of Business Development, Marketing, Technology

ERA American Real Estate
Tip of the Day

Money-Saving Tip: Stop Paying Referral Fees.

Homes.com provides millions of free leads to agents and billions in value back to agents. Stop giving away your commissions and paying referral fees! Update your agent profile on Homes.com. Learn more.

Business Tip of the Day provided by