In 2021, Kim Luckie created a three-tiered approach to agent support that allows ERA American Real Estate to provide high-end, specialized marketing and lead programs while minimizing additional staff expense. Luckie also converted a traditional relocation department into a profit-building lead team that focuses on performance and pipeline management.
“I truly believe that the fastest way to succeed is to fail small, fail fast, and fail forward,” Luckie says. “Thomas Edison once said, ‘I have not failed. I’ve just found 10,000 ways that won’t work.’ When I reflect on my accomplishments, I know how many experiments and iterations led to implementing the right programs at the right time. In our industry, brokers are afraid to fail. They’re afraid of losing credibility with their agents, in their communities, and it hurts their ability to pivot. We hedge our bets by taking small chances all the time, and it’s helped us make giant steps forward.”
Increase your repeat business by mastering the second home and vacation property market. Learn how with the online Resort and Second Home Property Specialist (RSPS) certification course, 20% off through Oct 31. Click here.