Lauren Henss

Lauren Henss has spearheaded a transformative new era for FirstTeam® Real Estate, integrating consumer-brand precision with high-growth real estate strategy. In 2025, Henss’ leadership was instrumental in the firm’s national expansion across Idaho, Washington, Arizona, Nevada and Oregon. She orchestrated a complete digital overhaul, launching an award-winning corporate website and over 1,800 agent subdomains in record time. Her work earned FirstTeam® the 2025 Website of the Year award from Who’s Who in Luxury Real Estate, a testament to her ability to modernize a legacy brand while maintaining its “Behind the Agent™” philosophy.

A key member of the industry’s first all-female senior leadership team, Henss launched the Powerful Women: Redefining Real Estate movement in 2025. This integrated campaign provides mentorship and resources to help female professionals—who make up the majority of the agent workforce—break into executive leadership.

“Whether guiding a Fortune 500 company, preparing a late-stage startup for IPO or advancing a legacy brand like FirstTeam®, I see every challenge as an opportunity to drive meaningful growth,” shares Henss, whose strategic marketing activations and agent-centric tech stack have driven agent Net Promoter Scores (NPS) to 86%, solidifying FirstTeam® as a market leader.