As national vice president of Franchise Performance, Lee Ann Roughton has made a significant impact on advancing the ERA Real Estate brand. With over 25 years of industry experience, her comprehensive knowledge of real estate operations has enabled her to strategically leverage the ERA value proposition.
In 2023, Roughton facilitated several significant milestones for the brand amidst challenging market conditions, including reengaging with affiliates, navigating cash flow and focusing on growth initiatives involving mergers and acquisitions, supporting sales, talent attraction resources and proactive consolidation strategy. She leveraged the brand’s value proposition, resulting in a sales volume of $4 billion in the past year under her leadership.
Roughton also spearheaded ERA’s Hera Society, emphasizing women’s empowerment and leadership within the ERA network. Her dynamic leadership style not only highlights her forward-thinking attitudes towards change, but her knack for empowering others and fostering an environment of growth and trust.
“What’s most gratifying about my career is being part of a network of real estate entrepreneurs’ business success, coupled with long-term relationships established built on trust,” says Roughton. “That trust allows me to put my knowledge around real estate brokerage operations to work with my team and directly with our brokerages.”