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Trailblazers

Lori Lane

Berkshire Hathaway HomeServices Georgia Properties

Lori Lane is recognized as a trailblazer for her exceptional leadership and significant contributions to Berkshire Hathaway HomeServices Georgia Properties (BHHSGA). As the president of the New Homes Division and senior vice president of Luxury and Global, Lane has demonstrated an exceptional ability to innovate and lead in the highly competitive real estate industry.

Lane’s adept leadership has propelled the New Homes Division to flourish, demonstrating innovative tactics in marketing, sales and team management. Her ability to foster strong relationships with Atlanta’s respected builders and developers has elevated BHHSGA’s position in new construction, ranking No. 1 Berkshire Hathaway HomeServices office in the region and among the top 30 offices in the entire Berkshire Hathaway HomeServices global network.

Lane’s influence extends to the luxury real estate sector, where she has played a pivotal role in spearheading a remarkable 395% surge in market share for the Luxury Collection. Lane’s achievements in 2023 alone, including securing an impressive 62 OBIE Awards for excellence from the Greater Atlanta Homebuilders Association, underscore her trailblazing impact.

“Success is about hard work and determination, and you have to pour yourself into it every day and not expect anything back,” says Lane. “Regardless of the outcome, knowing you gave it your best makes your success so much more rewarding. I am honored and grateful to work with builder/developer clients that I truly respect and enjoy. I am also blessed to have been able to compile an amazing team of agents, marketing professionals and staff that create award-winning strategies for the marketing and selling of new construction in Atlanta and the surrounding areas.”

Lori Lane
President of the New Homes Division

Berkshire Hathaway HomeServices Georgia Properties
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