In 2021, technology took center stage when it came to the growth of real estate businesses. REALTORS® Markus Canter and Cristie St. James of Berkshire Hathaway HomeServices California Properties embraced these changes during unprecedented times and championed the future opportunities to come from this digital age. From uniquely curated property videos to prominent exposure in broadcast outlets to targeted online marketing campaigns, this dynamic team mastered the art of digital and social media to expose incredible luxury properties to the masses.
The duo’s shared passion and hard work has distinguished this pair as real estate market leaders and created industry-wide brand recognition, especially through the formation of the New Homes Division within the company. Not only do Canter and St. James stay on the cutting edge of the latest and most innovative business tools and techniques, but their avant-garde marketing strategies also keep them at the forefront of the industry.
There are marketing channels that every agent knows—billboards, local newspapers, social media, mailers. But here are some alternative ways to... Read more.