For Michael Swope, 2022 was a home run. And as a former professional baseball executive, he knows a lot about what it takes to build a championship company. Leading a major acquisition spread across three major cities and running corporate franchises in 17 states, Swope managed his teams to perfection, also developing a brand new onboarding and retention group and launching an education division. And in the spirit of having every aspect of the business working in tandem, he worked hard to integrate all of HomeSmart’s affiliated business to better serve the company’s clients. Although managing a professional sports team is certainly a unique challenge, Swope proved in 2022 that his brand of leadership, hard work and know-how are also perfect for fielding a successful real estate operation.
“Seeing my efforts come to fruition as the HomeSmart Family of Companies continues to grow is what’s most rewarding to me,” he says.
Brokers and agents have always held the role of trusted advisors and experts, and this is even truer now. These realities are underscoring just how important better lead strategies are, so that teams can increase their lead flows over time, whether the market is up or down. Read More
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