Natalia Karayaneva

Propy

You might have only heard the terms “blockchain” and “non fungible tokens” (NFT) used in contexts that make your head spin. Natalia Karayaneva, in the meantime, has taken these tools and applied them to real estate in an innovative, intuitive and concrete way that could solve persistent, fundamental issues in the process of buying and selling homes. In 2022, she took concrete steps in this direction, executing the first real property NFT sale in the United States, and launching Propy Title and Escrow, offering both traditional title services and the opportunity to have sales recorded on the blockchain.

Karayaneva’s efforts mean these technologies—that remain baffling to many—are moving closer to the mainstream, as she continues to educate and build on her goal of helping the real estate industry understand the potential of Web3.0 and blockchain in eliminating waste and fraud.