Rich DeNicola is the chief operating officer for the Realogy Expansion Brands, including Better Homes and Gardens® Real Estate and ERA®. He is responsible for domestic and international business operations, financial management, franchise performance consulting, network engagement, and brand growth strategy for both brands.
DeNicola led each brand through turbulent times brought on by the pandemic with confidence, helping franchise owners stay ahead of the game. Along with his team, DeNicola partnered with brand marketing to launch a dedicated COVID-19 Resource Portal, providing brokerage leadership with critical real-time information, resources and best practices.
“This is an industry in which you typically learn and work on something new each day, and for the better part of 2020, it seemed like there was something new to learn and work on every hour,” he says. “2020 has been incredibly challenging, yet is trending to be incredibly rewarding.”
There are marketing channels that every agent knows—billboards, local newspapers, social media, mailers. But here are some alternative ways to... Read more.