In 2020, @properties launched a national franchise brand in response to challenges and opportunities associated with the COVID-19 pandemic and the changing landscape in the real estate industry. According to Co-Founder and Co-CEO Thad Wong, the ultimate goal is to enhance the consumer experience around every real estate transaction involving an agent by offering access to better technology, marketing, value-added services, and other benefits and efficiencies, “which we have been delivering on a local level and that we are now able to deliver at scale.”
Wong noted that the company plans to continue its pattern of demand-driven growth as a franchise. “There is incredibly deep demand for our value proposition, and we can be very fast growing, but we are also going to grow in such a way that the quality of delivery of our services is never compromised,” Wong says.
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