As chief industry officer for HomeSmart International, Todd Sumney builds and maintains the company’s brand, drives marketing continuity and adoption of HomeSmart tools and resources, and represents the firm throughout the industry.
Sumney speaks to HomeSmart brokers and sales associates around the world about leveraging the power of the brand to expand their businesses and teaches CE and marketing essentials at state and local REALTOR® association, MLS and other industry events. In 2019, Sumney helped numerous agents dramatically increase their transactions.
“I love working in an industry that collaborates at a level beyond any and every other industry,” he says. “Every day, we have real estate professionals from varied and competing companies that come together to help and assist consumers in achieving their real estate goals–one representing a buyer, and the other representing a seller–yet all parties working together instead of against each other to accomplish a successful real estate transaction.
“Likewise, we have professionals from all companies teaching others, sharing insights and helping each other build and grow individual real estate businesses,” Sumney continues. “I am proud to be a part of that collaborative synergy that helps REALTORS® from all companies learn, apply that knowledge, serve the consumer better and accomplish their personal goals.”
Sumney is a current member of the Realtor.com Advisory Board and past member of several real estate-related leadership committees. He previously served as HomeSmart’s chief marketing officer after working for over 30 years in brand management, positioning and strategic marketing for various companies.