From virtual reality to machine learning: Investigating the multitude of tools, platforms and trends that are disrupting real estate as we know it.
This comprehensive report, exclusively for Premier members, will explore everything real estate professionals should know about the technology around them and what to expect as it continues to evolve. Uncover expert insights from a stable of trusted, tech-savvy industry professionals.
Key Topics Covered:
- Artificial Intelligence: Where it’s at and where it’s headed
- Blockchain/Crypto: Preparing for the future
- Virtual Reality and the Metaverse: Are open houses antiquated?
- Advances in MLS and CRM platforms: Streamlining listings, productivity and personalization
- And much more!
Technology won’t put an agent out of business, but agents who don’t embrace technology will put themselves out of business.
Section 1: Why Technology in Real Estate Matters
It’s no secret that technology is reshaping most industries, and real estate, while some believe is late to the party, is no exception. The pandemic has accelerated the real estate industry’s entry into many of the tools and processes that have helped others. In fact, in the past year, the sector has invested a record-setting $32 billion into technology, according to Dan Weisman, director of emerging technology for the National Association of REALTORS® (NAR).
Section 2: The Cutting Edge
When you consider how massively AI has transformed industries like marketing, ecommerce, healthcare, fintech and others, it’s head shaking how real estate has been relatively unaffected by this technology so far. “Real estate is so centered on photos and on descriptions, and a lot of stuff taught in classes on the best way to market properties, you’re going to start seeing AI pop up in the near-term that will help REALTORS® address that.”
Section 3: The Backbone of the Industry
Over the past several years, MLS tech advancements have largely been related to how listings data is retrieved for display on agent and broker websites. There have also been some examples of MLSs teaming up to acquire technology companies like Remine and Agent Inbox. “That puts MLSs in the position of offering tools like showing coordination that they would have had to otherwise license from a third party.”
