After building a presence in your local market area, and nurturing a growing group of agents, you’ve decided that it’s time to expand by aligning your brokerage business—and your future—with a major real estate franchisor. Or perhaps you’re disillusioned with the franchise you’re currently with and are seeking to switch to another.
No matter the reason, it’s an exciting milestone. But it also requires a great deal of research. A checklist should be compiled before a deep dive into each potential company ensues.
In this exclusive RISMedia Premier report, we spotlight 16 national brands, in alphabetical order, broken down into four sections. A senior executive from each provides an overview of what sets their brand apart. An accompanying chart provides statistical data.
Key takeaways include:
- Why cutting-edge technology must be considered when aligning with a franchise.
- How national franchisors are just as picky about who they choose to onboard as brokerages seeking to join.
- While all franchises differ in size, some are regional and others global, giving brokerages a good range of choices.
- Ways franchises structure their fees, buy-in costs and other financial requirements to attract the right brokerages.
Section 1: Berkshire Hathaway HomeServices, Better Homes and Gardens® Real Estate, Century 21 Real Estate, Coldwell Banker Real Estate
Berkshire Hathaway HomeServices cites its global reach, while Better Homes and Gardens takes pride in being a 365-day-a-year brand. CENTURY 21 highlights entrepreneurship, and Coldwell Banker highlights its exceptional brand-wide marketing.
Section 2: Corcoran, Crye-Leike REALTORS®, EXIT Realty, HomeSmart
Corcoran looks to expand from its primarily high-end East Coast markets, while Crye-Leike’s family-driven leadership has stressed stellar service. EXIT’s business model is built on human potential and positive consumer experiences, and HomeSmart promotes its proprietary technology stack as state-of-the-art.
Section 3: Howard Hanna Real Estate Services, John L. Scott Real Estate, JPAR® – Real Estate, NextHome
Howard Hanna seeks brokerages that complement its current footprint and target markets, while John. L. Scott’s team-franchise strategy is unique. JPAR notes its agent count growth after affiliation as a major plus, and NextHome encourages its ’NextHomies’ to do business in whatever way works best for them.
Section 4: Realty ONE Group, RE/MAX, United Real Estate, Weichert, REALTORS®
Realty ONE cites its ‘6 Cs’ (culture, coaching, etc.) as highly unique, while RE/MAX acknowledges its global stature as a major plus. United lauds its compensation model as a great recruiting tool, and Weichert accentuates relationships as a major draw for the brand.
Section 5: The Details: A Quick Guide to Franchise Affiliation
From company scope to franchise fees, this chart provides the essential data points for leading franchise brands.