6 Real Estate Marketing Lessons From Kim Kardashian
Love her or leave her, there is no argument that Kim Kardashian is a powerhouse marketer. With 165 million Instagram ...
Tag: Real Estate Branding
Is It Time to Rebrand Your Brokerage?
Everyone knows that branding your brokerage is crucial to building a business that will withstand changes in the market, but ...
Developing Your Market Niche Like a Champ
Your specific market niche depends on your brand. Learn from the example of Nike. The white swoosh represents aspiration and ...
Rebrand Your Business in 5 Steps – Part 1
If you're looking to reinvent the business of your dreams, take what you already know and expand it into a ...
Industry Influencers: Dropping the Sales Pitch and Focusing on Education
Editor's Note: The Industry Influencers series analyzes the industry's most effective marketing efforts and shares experts' actionable insights. Javier Vidana ...
3 Ways Your Image Can Suffer Serious Setbacks
Earning business for your brokerage requires maintaining a positive impression in your community. It's a task that requires vigilance on ...
Build a Branding Strategy for the Spring Market
In some areas of the country, spring is nowhere to be seen. But the spring market doesn’t always wait for ...
Social Skills: Giving the People What They Want, When and Where They Want It
Remember "The Wall"? For a long time, Facebook had its own merit, as did Instagram, Twitter and others. Now every ...
5 Ways to Maximize Your Branding Efforts
One of the most challenging aspects of running a brokerage is the need to develop expertise in many other fields ...
Treat Your Leads Like Gold
In the following interview, Michael LaRocque, broker/owner of LaRocque & Co., REALTORS® in Cocoa, Fla., discusses the firm's internet lead ...
3 Ways to Boost Engagement With Selfie-Style Content
In the age of TikTok, hyper-polished, overly-produced videos are a thing of the past. Today’s most effective social media content is simple, scrappy and all you need is your phone. Read more.
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