Preparing for Success
In the following interview, Anne M. Lusk, owner of Lusk & Associates Sotheby's International Realty in Lancaster, Pa., discusses challenges ...
Tag: Real Estate Marketing
The Secret Formula for Creating a Brand
John Pemberton, the inventor of Coca-Cola, is known to have shared his original formula for the iconic soft drink with ...
A Support System for Success
In the following interview, Bob Witt, broker/owner of Berkshire Hathaway HomeServices Heritage Real Estate in Livingston County, Mich., discusses his ...
Ask the Expert: How Can I Stay in Touch With My Sphere This Spring?
Today's Ask the Expert column features John Bunker, marketing director for RealEstateCalendars.com. Q: How can I successfully stay in touch ...
The ‘New’ Home Should Be a Powerful Content Engine
It was back in 1991 that Faith Popcorn wrote her "Popcorn Report," a book that explained her theory of "cocooning," a desire ...
Training and Technology Arm Agents With Relationship-Building Tools for Today’s Market
In the following interview, Jeanette Schneider, vice president of Management Services for RE/MAX of Southeastern Michigan, discusses the firm's approach ...
How Brokerages Are Leveraging Technology
We are living in an increasingly digital world, and searching for a home is no different. Buyers now have easy ...
5 Ways to Make Your Facebook Page Beat Facebook’s Algorithm
As a real estate agent, conducting business on your personal Facebook profile limits the opportunities to market your business; creating ...
RE/MAX United: Where Productivity Is Priority
Whether it's the local inventory shortage or the state of the national economy, Tom Rich doesn't spend a lot of ...
6 Steps to Massively Improve Your Marketing and Branding
Looking to take your marketing and branding to the next level? The following tips will help get you there. Know ...
6 Key Numbers Buyers Must Examine Before Committing
“The rate should never be treated as a yes-or-no answer,” says Nick Nastos, founder of Chicago’s Property Shop. “I would be more concerned about a buyer closing with no emergency fund than one accepting a slightly higher rate with a manageable payment and cash still in the... Read more.
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