RISMEDIA, Nov. 11, 2008-Fidelity National Real Estate Solutions’ (FNRES’) Cyberhomes, a division of Fidelity National Financial, has expanded its Real Estate Advertising Network to over 50 members in less than six months. In that same time period, ad impressions have grown to over 100 million impressions per month. This network allows real estate-related Web publishers to generate additional revenue from their Web sites by implementing ad tags distributed by Cyberhomes.
According to the company, the Cyberhomes Ad Network was the first of its kind in the real estate industry when it was launched in the second quarter of 2008. Unlike other ad networks that distribute ads widely across a broad spectrum of Web sites, the Cyberhomes Ad Network caters specifically to the real estate industry. By joining, members can capture a share of the $11 billion in online advertising spent annually by some of the nation’s largest and most credible advertisers targeting consumers that are interested in real estate listings and home-related content.
“We’re uniquely positioned to make this a success because of our strong relationships within the real estate industry and our significant online media experience,” said Cyberhomes Media Group General Manager Prem Luthra. “The industry response to date has been overwhelming, as our members, which range from small brokerages to large franchise network sites and MLS organizations, begin to take advantage of this untapped revenue stream in today’s challenging market conditions.”
Through the Cyberhomes Ad Network platform, publishers have the ability to control the type and number of ads placed on their site, and can opt to have full service support from an experienced, dedicated Cyberhomes account management team. The platform also allows members the opportunity to generate additional revenue through the Publisher Direct Sales Program. This program enables real estate publishers to sell ads directly to local area vendors, place them on their site and manage them, along with their other network advertisers.
Moving forward, the Cyberhomes Ad Network will be integrated into all rDesk and Cyberhomes products. “We believe this to be a complimentary offering to our Cyberhomes API,” said Luthra. “Implementation of the Cyberhomes API can create additional page views for publishers which can be monetized.”
More information about FNF can be found at www.fnf.com.
