RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Buyers Shift More Firmly into Driver’s Seat during January 2010

Home Consumer
March 7, 2010, 1 pm
Reading Time: 2 mins read

RISMEDIA, March 8, 2010—For the second month in a row, home buyers across much of the country negotiated bigger discounts off the last listing price of homes than they had the prior month, according to new data from real estate website Zillow.com.

Buyers in the United States paid a final sale price of 2.8%, or $5,823, less than the last listing price during January, up from a median discount of 2.7% in December and 2.6% in November. December marked the first time in 11 months that buyers gained back negotiating power; for much of 2009, buyer discounts shrank as real estate markets across the country improved. One year ago, in January 2009, buyers negotiated a median 4.5%, or $10,178 off the last listing price of homes.

The biggest discounts continued to be found in Florida, although buyers in several New York City-area metros also found relatively large discounts during January. To see a list of where the largest discounts were found, click here.

However, sellers continued to do well in several markets, with most buyers in places like El Centro and Stockton, Calif., paying more than the last listing price of homes sold in January. To see the complete list, click here.

Fewer for-sale homes experienced price reductions in January 2010 than in December, with nearly one in five (19.8%) of homes for sale on Zillow experiencing at least one price cut as of the end of January.

For more real estate data, visit Zillow.com.

ShareTweetShare

Related Posts

Survey Reveals Biggest Misconceptions Consumers Have About the Homebuying Process
Industry News

Survey Reveals Biggest Misconceptions Consumers Have About the Homebuying Process

April 21, 2026
Zillow Preview
Agents

FirstTeam® Joins Zillow Preview to Publicly Pre-Market Listings

April 21, 2026
pre-marketing
Agents

Do Your Own Research: What Recent Pre-Marketing Studies Say About Pricing, Policy and Privacy

April 21, 2026
Sales
Industry News

Pending Sales Data Indicate Spring Surge Still Possible

April 21, 2026
26 MLSs Drive Restb.ai Past 1 Million Agents With Nationwide AI Deployment
Industry News

26 MLSs Drive Restb.ai Past 1 Million Agents With Nationwide AI Deployment

April 20, 2026
Florida Associations Miami Realtors and RWorld Announce Merger
Industry News

Florida Associations Miami Realtors and RWorld Announce Merger

April 20, 2026
Tip of the Day

3 Ways Agents Can Build Trust in the First Conversation

In today’s market, trust is often the deciding factor in whether a client chooses to move forward with an agent or keep looking. And that trust is usually built, or lost, in the very first conversation. Read more.

Business Tip of the Day provided by

Recent Posts

  • Survey Reveals Biggest Misconceptions Consumers Have About the Homebuying Process
  • FirstTeam® Joins Zillow Preview to Publicly Pre-Market Listings
  • Do Your Own Research: What Recent Pre-Marketing Studies Say About Pricing, Policy and Privacy

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X