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Gold Rush Is on in Home Decor

Home Consumer
By Mary Beth Breckenridge
September 9, 2013, 6 pm
Reading Time: 4 mins read

decorating with gold(MCT)—Designers are once again going for gold.

The metal has been on the decorative outs for a couple of decades, but it’s making its way back into home decor — this time in a burnished, warmer form.

Gold and other yellow metallics are showing up in furniture, lighting, even fabrics and wall coverings. They bring a little glimmer to a room, a little understated glamour.

This isn’t some ornate casbah look or a return to staid Colonial style, however. Today’s gold metals are soft and subdued, often with the complex look of handcrafting.

Doty Horn, who runs the color marketing firm ColorVoyant in Holicong, Pa., thinks gold’s resurgence is tied to the economic recovery, but not because of its association with money. Gold is in the yellow family, which she said is a happy, positive color.

“It’s a sign of optimism,” she says.

Rose gold is especially popular now, Horn said, its pinkish hue adding complexity without the hardness and rustiness of copper. Brass is coming back, too, although in a lower-luster finish.

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Beth McGuire

Beth McGuire

Recently promoted to Vice President, Online Editorial, Beth McGuire oversees the editorial direction and content of RISMedia’s websites, and its daily, weekly and monthly newsletters. Through her two decades with the company, she has also contributed her range of editorial and creative skills to the company’s publications, content marketing platforms, events and more.

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