In the following article, we chat with several key executives from Berkshire Hathaway HomeServices Rocky Mountain, REALTORS® in Colorado Springs, Colo. about preparing their agents for the future of real estate and staying afloat when the market is competitive.
Jack Gloriod
Broker/Owner
Berkshire Hathaway HomeServices Rocky Mountain, REALTORS®
Colorado Springs, Colo.
John McCoy
Broker/Owner
Berkshire Hathaway HomeServices Rocky Mountain, REALTORS®
Fort Collins, Colo.
Tom Tyrrell
Broker/Owner
Berkshire Hathaway HomeServices Rocky Mountain, REALTORS®
Boulder, Colo.
Region served: The Colorado Front Range
Years in real estate: Jack: 21; John: 32; Tom: 37
Number of offices: 2
Number of agents: 45
What are some of the current trends you see in your market right now?
Jack Gloriod: Things are picking up in our Colorado Springs market. While we saw a lot of deterioration over the last five years, specifically in the high-end arena, sales activity is gaining traction across all price ranges.
John McCoy: We’re also experiencing low inventory levels in Fort Collins, Colo. Not only is this driving prices up, it’s creating a very competitive market. In addition, buyers are being encouraged to get off the sidelines because of the low inventory, and multiple offers are coming in as a result.
Tom Tyrrell: I’d characterize our Boulder, Colo., market over the last year as a strong seller’s market. Inventory is extremely low for buyers and multiple bids on a property tend to push prices well above the initial asking price.
How are you preparing your agents for the future of real estate?
JG: Through continuing education, including weekly classes to ensure our agents are up to speed with everything that’s going on. We also spend a lot of time educating our agents in regard to changes we anticipate occurring in the future. As for new agents, we provide them with a jumpstart by putting them through a 90-day program that Berkshire
Hathaway HomeServices created for us. Classes are held weekly, covering everything from open houses, listing presentations and all the other aspects associated with being an agent.
How is the firm taking advantage of social media today?
TT: Social media is an incredible way to project specific messages to a targeted audience. We use our social platforms primarily to promote our company initiatives and tools and to update our clientele on current market conditions and issues affecting real estate.
What is the most significant trend positively affecting your business?
JG: Not only are we dealing with a growing community, we’re also seeing more people looking for homes. While a lot of people stayed on the sidelines the past few years, they’re ready to jump back into the game today. All of these factors are contributing to the increase in activity we’re seeing.
What were some of the motivating factors behind the decision to affiliate with Berkshire Hathaway HomeServices? What are some of the biggest benefits of being associated with the network?
JG: Deciding to affiliate with Berkshire Hathaway HomeServices was easy. With a great reputation that transcends borders, our affiliation with Berkshire Hathaway HomeServices has brought us even more credibility. As an up-and-coming brand, it’s the place to be, and everyone has a great deal of pride in being associated with the brand. All in all, we’re very pleased with our decision.
JM: When it comes to recruiting, we know that agents look at the brand first. While we had a strong brand before, we were looking to up the ante in terms of the technology and training we offer. Berkshire Hathaway HomeServices is providing us with these components, and along the way, they’ve helped us with our recruiting, branding and more.
For more information, visit www.bhhsrockymountain.com.
