Berkshire Hathaway HomeServices has launched its fourth “Good to Know” advertising campaign, positioning the brand as “good to know” when buying or selling a home, the company recently announced. The campaign, produced by BBDO Minneapolis, features a television spot, “Place,” that includes a nod to members of the brand’s network.
“Our message captures the emotional journey of home-selling and demonstrates the value of our knowledgeable agents,” says Gino Blefari, CEO of Berkshire Hathaway HomeServices. “We know a home represents the most significant transaction most people may ever make in their lives and this spot reflects the magnitude of that all-important decision.”
“We know that longing for the warmth, familiarity and comfort of home is a universally understood feeling,” says Kerry Donovan, vice president of Marketing at Berkshire Hathaway HomeServices, “and Berkshire Hathaway HomeServices is in business to help people realize the dream of homeownership.”
The campaign launched with 30- and 15-Âsecond spots airing on HGTV, along with corresponding print and digital ads. As part of the campaign, Berkshire Hathaway HomeServices will sponsor HGTV’s “Good Bones,” a television show featuring mother-daughter duo Karen Laine and Mina Starsiak who renovate homes in Fountain Square, a community near downtown Indianapolis. The pair will appear in specially produced, branded short videos featuring easy tips to maximize home sale potential. Those tips will run on HGTV and related digital properties.
“We are excited about our alliance with Karen and Mina,” says Stephen Phillips, president of Berkshire Hathaway HomeServices. “HGTV is incredibly popular among our key demographics and ‘Good Bones’ is coming off a wonderful first season. Through our sponsorship we believe we are poised for another great year of growth in Berkshire Hathaway HomeServices’ brand awareness.”
For more information, please visit www.berkshirehathawayhs.com.
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