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Video Spotlight: Uncovering the Home Valuation ‘Mystery’

Home House Canary
August 1, 2017
Reading Time: 1 min read
Video Spotlight: Uncovering the Home Valuation ‘Mystery’

Close-up financial trading chart on digital LCD disply

Nothing is more powerful for a real estate professional than the ability to arrive at an accurate price—a skill, for many, honed through years of experience.

REALTOR® Arrian Binnings, with Payton + Binnings, Pacific Union International in San Francisco, Calif., employs a faster approach to uncover the ‘mystery’ behind home valuation: HouseCanary. Binnings leverages the company’s offerings for everything from sharing data-backed information with buyer clients to selecting comparable homes, combining his know-how with the company’s pin-point predictive analytics.

“The No. 1 advantage you can have in the real estate marketplace…is understanding what a home is worth,” says Binnings in the video spotlight below. “That’s the No. 1 question on everyone’s mind—it’s the mystery of a real estate transaction until a negotiation is actually carried through.

“I love starting with the HouseCanary platform. With HouseCanary, they’re not trying to tell us what the number is; they’re trying to give us information so we can marry that with our own expertise to come up with a number ourselves.”

View on YouTube.

For more information, please visit www.housecanary.com.

For the latest real estate news and trends, bookmark RISMedia.com.

Tags: Comparable PropertiesHome Price ForecastHome ValuationHome Value ForecastHouseCanaryPacific Union InternationalPayton + BinningsPredictive AnalyticsVideo
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Beth McGuire

Beth McGuire

Recently promoted to Vice President, Online Editorial, Beth McGuire oversees the editorial direction and content of RISMedia’s websites, and its daily, weekly and monthly newsletters. Through her two decades with the company, she has also contributed her range of editorial and creative skills to the company’s publications, content marketing platforms, events and more.

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