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How the On-Demand Consumer Has Changed the Real Estate Industry

Home Best Practices
By the Experts at OfferPad
May 10, 2018
Reading Time: 2 mins read
How the On-Demand Consumer Has Changed the Real Estate Industry

Young, heterosexual, married couple just moved in a new house. The smiling man and woman, in their twenties, are laying on a floor and watching something on a digital tablet. They are discussing which furniture they will buy online for their new home. The woman with long blond hair is holding a white cup in her hand. The couple is excited and happy because of their new beginning. In the background, we can see some boxes.

Over the last decade, homebuyers have become more tech-savvy, beginning with a simple shift of traditional in-store shopping and REALTORĀ® office visits to Cyber Monday shopping and searching for house listings online. As the real estate industry continues to grow, consumers have come to adopt, and expect, a self-sufficient, on-demand technology experience, where they have control over the process.

For the Buyer
Having absolute transparency to browsing house listings online has done numerous things for the real estate consumer, including increasing their overall knowledge and convenience, and making it a much more simpler process to buy a home. Consumers can educate themselves on real estate trends and changes in the industry. Rather than waiting on a third party, or real estate agent, to send them a list of houses, the consumer has the freedom to browse online from the comfort of their home.

Outside of the online experience, companies such as OfferPad allow buyers to browse their homes on their own and during their own timeframe. If interested in touring a home, the customer can simply send a text message and instantly gain access to the home. There is no need for an agent to be on-site, and the pressure is removed from the buyer. If the customer is interested in making a purchase offer, they are free to directly work with OfferPad.

For the Seller
Very similar to a buyer, a homeowner selling their home has more transparency into the market, as well. They have a better insight to what the buyer may be looking for, and possibly an inkling of what they think their home may be worth. Those who have sold a house before through the traditional process know that it can be a long and stressful event. Everything from determining what renovations need to be done to the home, keeping it clutter-free for when strangers want to tour it, worrying about how long the home may be on the market, and expenses that come along with each day, then hoping the right buyer doesn’t fall through…the process can be time-consuming.

Recent real estate industry changes have welcomed technology and alternate ways to buy and sell a house. Emerging companies like OfferPad offer a new way for people to move freely. Those who are looking for a more seamless way to sell their home that offers certainty, and removes much of the pain points, are selecting companies to directly buy their home.

With nearly every industry making great strides to support the on-demand consumer, real estate will need to evolve, and continue bringing innovative ideas and solutions to the homebuyer and seller. For those interested in using OfferPad as a different, hassle-free way to move freely, visit offerpad.com, and type in your address and property information. The company will contact you within 24 hours to provide an offer.

For the latest real estate news and trends, bookmarkĀ RISMedia.com.

Tags: Home-BuyingHome-SellingOfferPadReal Estate Industryreal estate newsReal Estate Technology
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Susanne Dwyer

Susanne Dwyer

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